From Saul Alinsky, Rules for Radicals:
"Ridicule is man’s most potent weapon. It is almost impossible to counteract ridicule. Also it infuriates the opposition, which then reacts to your advantage."
Medea Benjamin, the millionaire populist 1% er and leader of the BDS movement while investing in BDS stock is certainly ripe for ridicule.
Thanks for the laugh, Zach.