Sunday, July 1, 2012
BDS Fail. Naot in Berkeley
What does it say about the state of BDS in Berkeley when Israeli Naot shoes keep flying off the shelves? Its says that style- fashion- comfort are more important to the residents of Berkeley than, oh, lets say, poking the only democracy in the Middle East in the eye with a sharp stick.
The Naot "Perfect" is so popular, that our little neighborhood shoe store has regularly sold out and does rush orders direct from Israel. I can see why. Cute. Comfortable. Versatile.
Buying Naot shoes. Good for you. Good for Israel. Good for the Palestinians. For over 20 years, the company has employed hundreds of Palestinian workers in Hebron and Jerusalem who sew the shoes. The rest of the shoes are constructed on the Israeli kibbutz Neot Mordechai.
Do something for peace today. Buy Naot in Berkeley. Your feet will thank you. And Kiss my BDS.