Try throwing some international politics into the mix.
Bring up the conflict in the Middle east, but "don't make it a history lesson", JVP admonishes its readers. If you do, you'll lose.
JVP, sounding even more cult-like than ever, suggests you "validate their fears", and "model vulnerability."
And most of all, reframe, reframe , reframe!
Fred Maroun at the Times of Israel summarizes the JVP argument with this handy flowchart
Just can't beat JVP for talking points as dry as mom's turkey, and as indigestible as Aunt Muriel's stuffing.