Our friend Jon at Divest this always helps us keep things in perspective. That's why we like him. Remember a long time ago, in a galaxy far far away? Sabra hummus- a made in New York chick pea spread was the main focus of the BDS'ers ire. Using the entire carpetbag of BDS tactics- threats, intimidation, and meaningless referendums, along with the cowards way out- destruction of private property - what have they accomplished? In over 4 years of hating on hummus, where has it gotten them?
|Sabra Hummus vandalized by BDS holes in Berkeley (2008)|
|Vandalized display in school cafeteria|
... if Ronen Zohar has his way, hummus will become a staple snack next to the peanut butter and jelly in your fridge. As CEO of Sabra Dipping Company, Zohar’s presided over sales of hummus that bounced from $16 million to $800 million in just six years. Founded in 1986 to serve a local community of predominately Jewish customers in Queens, New York, Sabra eventually grew and became a joint venture of PepsiCo and the Strauss Group in 2007. The company now boasts more than half of the hummus marketshare and about 25% of the fresh dip category that includes salsa and guacamole, ahead of competitors Tribe and Athenos (owned by Kraft). Zohar believes hummus will bring Sabra a billion dollars in annual revenue in the next five years.One more time- just so you realize how irrelevant the BDS'ers have been to the Sabra brand:
Sales of Sabra hummus increased from $16 million to $800 million in just six years.
Its yet another massive, epic BDS fail.