Falafel, the mainstay of Israeli street food, is hitting the mainstream.
Beyond falafel, Israeli cuisine- that glorious synthesis of cultures that reflects the diversity of Israeli society is now lauded and glorified. Philadelphia's Zahav, (Hebrew for gold) was just voted the best restaurant in America in 2019 by the James Beard Foundation. Think "the Oscars" for the culinary arts. Last year, Zahav’s chef and co-owner, Michael Solomonov, was named outstanding chef in America. Yotam Ottolenghi and Sami Tamimi's cookbook Jerusalem was a culinary phenomenon. Check out the "tasting Jerusalem" #tastingjrslm hashtag on Twitter- still going strong years after the the book was initially published.
In the Bay Ara, Oren's Hummus has just opened its 4th restaurant, with more in the pipeline.
Oren's proudly broadcasts its Israeli roots, in the store, and on the web, and on the menu.