Puma: Boycott fail. Luton Town refutes BDS Lies

The BDS campaign against Puma has been going on for a while.  Consisting mostly of self righteous and angry letters to company execs and equally self-righteous and angry posts on social media,  the campaign seemed dead in the water from the very beginning.

How dare Puma sponsor the Jews, (and Christians and Muslims) of the Israel Football Association? How dare Puma sponsor one of the most diverse squads in the region?

Recognizing the absurdity of the boycott, people across the world began posting photos of their Pumas, captioned BDS fail. A Facebook page, Selfies Support Puma Against BDS  showed people playfully posing with Pumas.  Bloggers also picked up on the Puma buycott movement.

Puma BDS fail

Puma BDS fail

Puma BDS fail

Puma BDS fail

Faced with a dead-end campaign, the Puma BDS holes drew strength from the foundational (lack of) principles of their movement, and resorted to bold faced lies. They needed a victory, and they'd pull one out of the ether, if necessary.

Look how quickly the BDS hive mind takes off.   Fact-checking is a burdensome barrier to advancing their cause.  So they just skip it.

Luton Town got wind of the BDS claims, and they were not amused, writing

Our new partnership with Umbro begins after four seasons with outgoing supplier Puma, who had provided us with first-class first-team and replica kit since the 2016-17 season.

We are aware that there have been a number of statements in the public domain from organisations claiming that our decision to change kit supplier is a success for their own causes.

We would like to make it a matter of public record that Luton Town FC is an organisation that does not make commercial decisions based upon politics or religious matters, and that our decisions to switch kit supplier was made solely on our own criteria in the current sporting marketplace.

Its been 4 days, and not a single BDS site has retracted their claim, or linked to the Luton Town statement.   Nothing but nothing is allowed to stand in the way of the rich fantasy life of the BDS hole.