I'm thinking...BDS fail. Yeah, that.
Check out this brilliant bit of marketing. Advertising agency Ogilvy and Sprite have put a human sized soda fountain on the beach in Tel Aviv. No, it doesn't dispense Sprite- its just a cold and refreshing shower- but its very welcome after a hot day at the beach.
This innovative bit of marketing can be found in Rio and Tel Aviv this summer- two of the best beach towns in the world.
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