With the already discredited PennBDS conference approaching, and their ubiquitous claim of being supported by Palestinian civil society, I just need to ask "Does the Palestinian civil society we keep hearing about include the workers of Sodastream"?
Sodastream, a beverage carbonation system is widely available at stores such as Costco, Bed Bath & Beyond and Sur La Table. It is under attack because one of its production facilities is located in Mishor Adumim. Yet of the 700 employees at least 160 are Palestinians.
The Palestinians working at Sodastream receive full social and health services in accordance with Israeli law. This includes pension contributions and insurance. Labor law in Israel requires an employer to pay wages and contributions 4 times higher than those required by the Palestinian Authority. In addition, SodaStream also provides benefits that include daily hot meals, clothing, transportation and overtime pay up to 200% as required by Israeli law.
Do the 160 Palestinian Sodastream workers really want you to boycott their company? Do they want their livlihoods put at risk?
Sodastream has been one of the objects of the BDS'er ire recently, but apparently the flash mobs had zero impact on consumers.
From the Sodastream Form 20-F(Annual and Transition Report -foreign private issuer
(Filed 06/30/11 for the Period Ending 12/31/10)
"We currently sell our products through more than 40,000 retail stores in 41 countries, including 25 new countries that we have entered since the beginning of 2007. We distribute our products directly in 12 countries and indirectly through local distributors in our remaining markets."
The song and dance routine and repeated spamming of retail websites clearly doesnt play in Peroia. Or Paris, for that matter, as Sodastream continues to grow and expand.
"From 2008 through 2010, our revenues grew at a compound annual growth rate of 26.8% from €99.9 million to €160.7 million. We had net income of €530,000, €7.1 million and €9.7 million in 2008, 2009 and 2010, respectively. Similarly, from 2008 through 2010, our revenues from soda makers and exchangeable CO 2 cylinders grew from €31.4 million to €74.2 million, while our revenues from sales of consumables grew from €59.8 million to €80.4 million. Although we are only in the early stages of our United States marketing investment plan, our sales in the United States have increased from $4.4 million in 2007 to $39.8 million in2010, more than doubling in each of 2009 and 2010 as compared to the prior year."
If the American and European activists leading the jihad against home carbonation really cared about the Palestinians, why are they encouraging this boycott? A growing, prospering Sodastream will provide new opportunities for Palestinian workers. A rising tide raises all ships.
And yes, of course. BDS fail. Again.