When the Jewish Community Relations Council of Greater Washington found out that the pro-Palestinian group Sabeel DC had organized a protest and boycott call at Ulta in Silver Spring, Maryland last Saturday, the organization sent out an action alert urging supporters to visit the store and buy Ahava.
The store completely sold out of Ahava products.
“They cleaned the shelves out. It was the best Ahava sales weekend the store has ever seen. They had to order an expedited shipment” afterward, said Arielle Farber, director of Israel and International Affairs for the Community Relations Council. “The greater Washington community is not going to stand for this campaign to delegitimize Israel."....
Carrie Lannon, Ulta’s director of public relations, said in a statement that “Ulta selects the products that its stores carry based strictly on products’ sales and customer interest. Ulta does not take a position on or get involved with politically charged issues in relation to the merchandise that it offers in its stores.”
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