Ahava has been getting a great deal of attention from the haters, lately. In Canada, the Hudson Bay Company ("The Bay") has been under a great deal of pressure to stop carrying the upscale health and beauty aids. This week, the Bay's decision to stop carrying Ahava was met with chortles of glee from the usual suspects. But according to the Chief Adventurer and CEO, Bonnie Brooks, this was not a political decision.
Last week, after a regularly-scheduled review of the products it offers, the Hudson's Bay Company (HBC) discontinued sales of AHAVA beauty products, primarily because of sales results which had been declining for several years.
Although this decision was made by HBC solely for commercial reasons, it occurred at the same time as an aggressive campaign by several groups advocating a boycott of AHAVA products. At no point did political considerations enter into the exercise of HBC's business judgment. HBC has made it clear that it has not "bowed to political pressure" in the past, has not done so now and will not do so in the future. HBC neither subscribes to nor endorses politically-motivated boycotts of merchandise from countries with whom Canada has open and established trading relationships, including Israel.
AHAVA products will soon be reformulated and redesigned as a totally changed brand. The new AHAVA products will be ready by mid-spring and is planned to be re-launched at HBC stores across Canada. We encourage consumers across Canada to purchase those products as soon as they are available.
Code Pink suggest to their activists they write thanking the Bay " for standing up for human rights and international law" . Apparently they didn't read this part of Ms.Brooks' press release: "HBC has made it clear that it has not "bowed to political pressure" in the past, has not done so now and will not do so in the future."