The fabulous (and fabulously popular)talk show host Ellen DeGeneres gave away Sodastream home carbonation units to her studio audience in honor of Earth day.
It was an informed and sensitive choice. After all, the average American family will save over 2,000 bottles and cans every year by switching to SodaStream.
From the Sodastream website
Because SodaStream uses water straight from the tap, the system makes traditional store-bought beverage bottles obsolete. That means less plastic manufactured, less plastic waste is created, and fewer bottled beverages must be transported from manufacturers to distributors to stores to homes.
Globally, 206 billion liters of bottled water were consumed in 2008 (Zenith International Global Bottled Water Report, 2008). The energy required to make water bottles in the US only, is equivalent to 17 million barrels of oil (Container Recycling Institute, 2002).
According to the US Recycling Institute, more than 80% of bottles in the US do not get recycled and end up in landfills. Also, an estimated 4.7 million tons of greenhouse gas emissions were produced in the process of replacing the 134 billion bottles and cans not recycled in 2005.
First Scarlett Johansson, now Ellen DeGeneres. Plus you and me. Sodastream is making friends in all the right places.
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| Sodastream give-away. Earth day BDS fail |
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