Tis the Season: Latest day o' rage against Sodastream

Anna Baltzer and Ramah Kudaimi of the US Campaign  have announced the latest anti-Israel days of rage, and they are directed towards retail giant Target, because it dares sell eco-friendly Sodastream.

From their Facebook page

This holiday shopping season, keep SodaStream off the shopping list and on the boycott list! Friday, Nov 29 marks the International Day of Solidarity with the Palestinian People as well as Black Friday, the biggest shopping day of the year. Cyber Monday is Dec 2 and Tuesday, Dec 10 is Human Rights Day.

Your group can pick the most comfortable and context-appropriate time to take action ANY DAY(s) between Nov 29 and Dec 10. This period is when SodaStream traditionally amps up its promotional efforts as holiday shopping goes into full swing. Your activities and reports can unfold, one after another, during this exciting period!

The primary CORPORATE FOCUS of the Days of Action will be Target. For more than a year, from Sacramento, CA to Washington, DC, Palestine solidarity organizations have been challenging Target and other U.S. vendors asking them to stop selling SodaStream products, which are produced in an illegal Israeli settlement through the exploitation of Palestinian land, labor, and resources. Last month, Friends of Sabeel sent a letter to the CEO of Target, outlining these grievances. Other faith communities from the Interfaith Boycott Coalition and beyond have signed on in support.

 Sodastream, a home carbonation device for do-it-yourself soda making has been phenomenally successful and is carried in stores as diverse as Walmart and Sur la table.   Sodastream employees a both Palestinians and Israelis  in its production facilities, and this seems to infuriate the haters.

Target  touts an ethical policy saying "We hold ourselves to the highest ethical standards, and we expect our partners to do the same."  Watch this, and you'll know why Target is a proud seller of Sodastream



After years of BDS rage against Sodastream, surely the company is taking a pounding.  Right?  RIGHT?
Umm. No.

 

From Motley Fool

....SodaStream third-quarter segment sales were up 157% for CO2 canisters, 53% for flavoring, and 12% for soda machines at retail locations. While these numbers are approximations, they're regarded as being very accurate.... As you can see, the company is performing admirably pre-holiday in all categories;

Sodastream. Another BDS fail