Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that. Hate multiplies hate, violence multiplies violence, and toughness multiplies toughness in a descending spiral of destruction....The chain reaction of evil--hate begetting hate...must be broken, or we shall be plunged into the dark abyss of annihilation.
Martin Luther King, Jr., 1963.
When you pay a huge PR firm 30 K a month plus expenses to manage your social media, what does it get you?
Apparently it pays for "#israelhates" to trend on twitter.
Twitter activists noticed this disturbing trend over the weekend, as hateful, often anti-Semitic tweets began appearing, using the hash tag #israelhates. The hash tag had reached 0.15 percent of all worldwide tweets, according to the web site Trendistic, which monitors the popularity of trend topics.
The initial response from Jewish community activists? Variations on the theme #israelhates terror
Enter Avi Mayer, head of social media for the Jewish Agency, who tweeted “The haters have gotten ‘IsraelHates’ to trend worldwide. Let’s counter with #Israelloves”
From the Jerusalem Post
Mayer’s tag had become so popular, reaching 0.02 percent of worldwide tweets, that the message of hate he had sought to combat had disappeared from the trending list.
“It’s important for those who love Israel to talk about it in a positive way,” said Mayer.
Thanks Avi. This is an important lesson for all of us who love Israel throughout the world. As we enter the darkest day of the darkest month of the year, let us remember the power of light to overcome darkness, evil,and despair. Thats the message of Hannukah, and thats the also the message of Avi Mayer.