Kiss my BDS.
A brief message to the BDS cru.
You've failed. Again.
After months of planning, and organizing and conspiring, this years object of hate for the Israel bashers is SodaStream, "a smarter way to enjoy soda". It seemed like a good choice. After all, with that $99 price tag, it would be hard to counter with a buycott. And how many seltzer machines would one family need anyway? And flash mob after flash mob after flash mob were planned, each goofier than the last. Older, flabbier, sadder. After all their efforts, what have they achieved?
From the famed investment advisers at Motley fool:
"SodaStream's growth has been undeniable. It grew revenue by 38% -- and adjusted earnings soared 161% -- in its most recent quarter. The product's popularity continues to grow, evidenced by its financial metrics and its broadening retail last year. Bed Bath & Beyond (Nasdaq: BBBY ) and Williams-Sonoma (NYSE: WSM ) began stocking SodaStream starter kits and flavor concentrates last year, and the product is growing beyond housewares retailers with this summer's rollout at Best Buy (NYSE: BBY ) . "
BDS fail. BDS epic fail.