Trader Joes has added a new Israeli product to their stores, just in time for Buy Israeli Goods Day, March 30, 2011. In addition to their line of Dorot spices, Israeli couscous and luscious, tangy pastures of Eden feta, Trader Joes is now carrying Holyland matzah, and delivering a big fat "F**k you" to the BDS'ers.
Pick up a box on March 30 and thank the manager for continuing to carry quality Israeli products.
Thanks F, for this new Israeli products sighting, deep in the heart of the belly of the beast. A Berkeley supermarket, hearing rumors of "Buy Israeli products " day on March 30, helpfully stocked up. Check out the variety!